The Link Between CEO Faces and Company Profits

Not sure this will make it to mainstream media, but there is a very interesting study conducted at Tufts University which is published in the recent issue of Psychological Science (courtesy of Al Kraemer).  To the chase,  ratings of power-related traits from CEO faces, after controlling for age, affect and attractiveness, were significantly related to company profits. Put another way,  CEO’s who score highest on perceived competence, likeability and trustworthiness based solely looking at photos of their faces run the top Fortune 500 companies.  Conversely, CEO’s who scored lowest run the worst-performing companies.