REVENUE! I am constantly talking and writing about the importance of achieving revenue when it comes to startups. There’s the first purchase order, of course, that is a much, much more difficult hurdle to overcome than what most people realize, even for those who play in Startup Land. And once sales start, then there’s the critical rev ramp up that’s just gotta happen for a startup to get serious traction. It’s got to trend up significantly, or you risk a stall, which impacts future valuations and can trigger all kinds of bad stuff, like expense cuts and employee turnover.
No revenue is no fun. There is an old saying in retailing that ‘revenue cures a lot of ills’. That adage so much applies to startups as well.
I have posted earlier about a very high tech startup I’ve invested in, called Compact Particle Acceleration Corporation (CPAC). The company has struggled over the years in developing a clinical system that is ready for market. But that has now changed!
Yesterday, the company issued a press release announcing the sale of it’s first system to Southwest Oncology in Arizona. Here is a video explaining what the technology is all about.